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Digital Marketing or social media marketing (‘SMM’) is the integration and use of your individual or business profile on social media e.g. platforms like:
We use the above platforms to promote a product or service in conjunction with Search Engine Optimisation (SEO). Digital Marketing is also known as e-marketing and social media marketing.
Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
GEMS has qualifications in Web Design and Social Media Marketing. She can link your social media profiles to your website. These are the areas where she has certification:
- Communicating in the World of Social Media.
- Social Media Marketing and Support.
- Social Media in the Workplace.
- Understanding Social Media.